ERMENEGILDO ZEGNA celebrates the 45th edition of the Mohair Trophy!
To honour the 45th Anniversary of the Ermenegildo Zegna Mohair Trophy, Ermenegildo Zegna held a two-day celebration in Johannesburg. The Trophy is an annual competition that selects and awards the finest quality mohair fiber sponsored by the Zegna Group and Mohair SA, a non-profit organization representing the entire mohair industry.
The celebration began on February 16th with an intimate gala dinner hosted by Paolo Zegna, Chairman of the Zegna Group, during which the three top finalists of the 2015 edition were awarded for the excellent quality of their mohair production.
FE Colborne & Sons won the Mohair Trophy for the ninth time since the establishment of the Trophy, while the 2nd and 3rd places were respectively won by P.H. Viljoen and A.R. Hobson & Son.
Ermenegildo Zegna has once again reaffirmed the significance of the superior quality of raw materials by purchasing the top three winning bales of 2015 and has demonstrated its support of the South African mohair, encouraging producers to deliver the highest standards of kid mohair fibers while adopting the best possible growing processes in a sustainable manner.
“We’ve been celebrating the best quality mohair since 1970 and it is always a pleasure to award the efforts and achievements of the mohair growers,” said Paolo Zegna, Chairman of the Ermenegildo Zegna Group. “The Trophy program is a testament of the importance of the mohair industry, as well as the commitment of our Group to maintain the exceptionally high qualitative standards of the raw materials we use for our most precious fabrics, such as wool, mohair, cashmere, vicuna and silk. On behalf of the entire Group I extend my congratulations to the winners, and sincerely thank all the participants to whom I encourage to continue their hard work in targeting excellence.”
“It is a very big privilege to have reached this milestone with an esteemed company, such as Ermenegildo Zegna. Over the past 45 years, the mohair production has advanced to such a level that South Africa can proudly say that it produces the finest Mohair in the world. It is also very pleasing to know that South Africa now boasts with an Ermenegildo Zegna store. Mohair South Africa and the Mohair Industry wish to welcome the Zegna Group to South Africa and wish them prosperity for the future,” said Deon Saayman, Managing Director of Mohair South Africa.
The 45th Anniversary celebration drew to a close with a cocktail reception on February 17th in the newly opened Ermenegildo Zegna store in the Diamond Walk of Sandton City.
For the occasion, Zegna unveiled a Su Misura collection of only fifteen numbered suits featuring the exclusive Mohair Trophy Selection from the winning South African mohair bales of last year’s Trophy.
This limited edition superfine 100% mohair fabric, defined by a unique luster and crease-resistance, is an expression of exclusivity and refinement and the proof of how Zegna is able to interpret this noble raw material by enhancing its natural characteristics and its exceptional versatility.
Available only in the Johannesburg store, these fifteen, numbered Su Misura suits are enriched with a celebratory hallmark on the selvedge as well as a dedicated label.