While some people are blessed with great skin, most others have to work towards it.
To help consumers on their personal journey towards clear and radiant skin, Dermalogica invited celebrity Dermalogica junkies Siv Ngesi, Shashi Naidoo, Jonathan Boynton-Lee and LeAnne Dlamini, as well as Dermalogica team members, skin care owners and skin care therapists to ‘get naked’ with them and reveal their personal skin concerns.
Dermalogica have used these celebrities and team members as the faces of their marketing campaign to launch their brand new and innovative Professional BioSurface™ Peel.
The Get Naked Campaign was launched in August with a viral video of the ‘Making of’ their marketing campaign followed by the launch of their Professional BioSurface™ Peel in September.