All records were shattered on Saturday, 13 September when 947 and MTN South Africa took to Crocodile Creek Polo Club in Lanseria, to host the biggest one day music festival the city over, 947JoburgDay with MTN.
Over 30 000 music fans flocked to the venue from as early as 6am to grab a prime spot as the day celebrated 15 of the country’s top artists and bands, against the backdrop of a beautiful Spring day.
One of the city’s most highly anticipated events, 947JoburgDay with MTN pulled out all the stops to put on an unforgettable show. Folk music phenomenon Jeremy Loops kicked off the music fest with hits like “Power” and “Mission to the Sun.”.
From a killer rap performance by AKA, to LCNVL who brought a crowd of 30 000 to their feet, the stage was filled with the best in music and entertainment, on a local and international level, leaving revelers in awe.
“Our partnership with Primedia re-enforces MTN’s support in recognising and rewarding our musicians and also shows MTN’s continued support for music festivals showcasing the best of South Africa’s music talent. The MTN Sky Lounge allowed us to further reward our customers in a new and very exciting way and we believe we definitely succeeded in reaching new heights in this regard,” said Larry Annetts, Chief Marketing Officer at MTN SA.
From a digital front, the hashtag #947JoburgDay trended on Twitter nationally throughout the day on Saturday and most of Sunday morning. With amazing content available, social influencers and photographers took over the 947joburgInstagram account for the day, and grew the accounts followers from 860 to a current total of 1231.
Thousands of local and international fans also tuned in to the live stream to catch all the action as and when it happened. This year, 947 created a live online viewing experience that was suitable for all devices and screens and was 3D enabled. Live stream viewers were privy to never-before-seen content specially created for the stream.
“947JoburgDay with MTN is a world class music festival, which is now powered by world class digital innovation and we wanted to continue to push boundaries in this space. As from Friday 12 September, we were streaming content, mapping the ‘Road to Joburg Day,’ featuring the artists, as well as providing a sneak peek into the makings of the show.” says Khwezi Magwaza, Digital Content Manager Primedia Broadcasting.
By lunchtime, there was an average of 10 000 users streaming into the show from all over the world per hour, with www.947.co.za; the platform from which we were broadcasting, receiving at total 56,636 page views that day.
Even more ground breaking for the event was the super hi res interactive Fan Cam Pic from the event venue, which allows for users to tag themselves and share pics with their friends of them in the crowd. There is a fantastic competition element attached to it, and it can be accessed currently at http://joburgday.fancam.com/20140913/.