Hisense, China’s leading electronics manufacturer, announced a multi-year partnership with Infiniti Red Bull Racing Formula One Team.
The announcement was made at the Shanghai International Circuit ahead of the Chinese Grand Prix and complements Hisense’s sponsorship programs in the USA with NASCAR, The Australian Open tennis tournament and Schalke 04 football team in Germany.
“Infiniti Red Bull Racing is one of the most successful and most talked about teams in a sport renowned for technology, teamwork and competitiveness,” said Dr. Lin, Executive Vice President of Hisense Company Ltd. “Like Infiniti Red Bull Racing, we are a proud challenger brand and we continually innovate our best-in-class consumer products to stay ahead of the others. We look forward to sharing these with the team to help them throughout the season.”
Team Principal, Christian Horner, said: “Everyone associated with Infiniti Red Bull Racing is delighted to welcome Hisense to our team. Their approach to innovation and technological development is impressive and we look forward to our partnership developing as the season unfolds.”
The partnership means Hisense’s cutting edge range of consumer electronics products will be supplied to the team both at track and in the factory.
Hisense has been the No. 1 television manufacturer in China, a position it has maintained for 11 consecutive years. Through this partnership Hisense is looking to become the third most popular global TV brand, one place higher than last year. In 2017, Hisense aims to reach a total revenue of 7.5 billion USD in the overseas market.