Converse: Made by you campaign!

Screen Shot 2015-05-04 at 22.40.22Chuck Taylors by Converse have been a trusted shoe for nearly 100 years! Recently we attended the exclusive fashionista dinner where we got to chill-out with some of our favourite fashion-forward mavericks and celebrate almost a century of shoe celebrations!

“‘Made by you’ originated from a simple human truth – we all want to be our true, authentic self in this world,” said Ian Stewart, Vice President of Global Marketing. “Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of creative self-expression. It’s time we celebrated them.” We absolutely loved the fact that Converse recognises their customers and more importantly celebrate s their journey through their products!

The dinner and art exhibition held at the Lizamore gallery where guests were served a unique meal by popular event caterer, Prep’ed By Sasha. We spotted our favourite Stylist, Sheena Bagshawe, Fashionista and Face of Woolworths, Sara Langa and fashion Duo, Alan and Krishen! We loved that Alan brought in his old Converse, which he later had a full on photo shoot with to celebrate the miles he walked in them.

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Fashion Duo, Alan Foley and Krishen Samuel with GoTrendSA Editor – Kevin McLennan.

All guests got to start afresh with a new pair of Chuck Taylors. What can we say, we’re looking forward to the next century with our Converse! For more Converse goodness, follow them on Twitter and get down to leading retailers to grab a pair of your own!

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