Summer is in the air and Jet has you covered! Jet fashion hosted select media and bloggers to attend their Summer launch inside of the brand new renovated Cresta branch, we got down to the new store for some serious business!
Jet launched their first revamped store in Johannesburg’s, Cresta Shopping centre: “Feel Good Fashion for Everyone signals a change in direction for the brand,” says Jet marketing executive Vaneshree Naidu. “Retail in itself is extremely forward looking and fast changing and fashion retail even more so. In order to stay relevant and ensure that our brand remains current and aspirational a rebrand was necessary. The rebrand affords our existing customer base something new and exciting from Jet but also welcomes new customers who may not have shopped at Jet in the past to reconsider and add Jet to their store repertoire…” And we couldn’t agree more! The new jet store brings clean and upbeat feel to it, allowing shoppers to view clothing in an airy space that gets the shopping juices flowing!
Men’s and ladies summer collections were the main focus of the evening showing off the fun and sophisticated items that Jet had to offer. We especially loved the beach collection that let ladies shine in the array of bikini costumes, hats, heels and more!
Jet focused a lot on kiddies clothing and making Tweens feel cutting edge while still looking super cute. May we say the highlight of the evening was the attack of the kiddies who graced the stage in oh-so-cute Jet summer combinations! We always loved street style but it looks even cuter on little ones and We’re pretty sure they agree too!
Get down now to any participating Jet Store, or if you’re in Johannesburg you can check the newly revamped and relocated Jet Store inside of Cresta Shopping Centre! For more information on Jet and their store locations, you can click HERE!