LG TO INTRODUCE SECOND-GEN LG STYLER STEAM CLOTHING CARE SYSTEM
LG Electronics (LG) introduces an updated, advanced version of its one-of-a-kind, steam clothing care system, LG Styler. The new compact, more affordable LG Styler is designed to refresh clothes without chemicals, providing an ideal solution for hard-to- maintain clothes such as suits, coats and sweaters.
Equipped with a range of features not found on any washing machine, LG’s latest Styler refreshes clothes just as quickly and conveniently as before. The Styler’s Odor Reduction feature uses steam to help reduce unpleasant odors left behind by smoke, food and sweat. Users can choose between two different aroma sheets that provide refreshing, subtle scents. The Quick Refresh function keeps clothes looking, feeling and smelling fresh, while Moving Hanger Action gently shakes the clothes after they have been steamed to reduce wrinkles. The new LG Styler also features a built-in heat pump which generates warm air and maintains it at a lower temperature than a conventional dryer to keep clothing from shrinking or being damaged while drying.
LG’s Styler not only refreshes clothes but also provides effective sanitization with TrueSteamTM, LG’s hot steam spray technology offered in many of LG’s popular washing machines. With a simple touch of a button, hot steam is employed to eliminate 99.9 percent of the germs and bacteria that reside deep inside clothes and stuffed toys.1 Respected product testing organizations, including the British Allergy Foundation (BAF) and the Korea Apparel Testing & Research Institute (KATRI), have tested and verified the effectiveness of LG Styler’s steam sanitization feature. And tests carried out by Intertek revealed that the LG Styler eliminates approximately 92 percent of Perchloroethylene — the main chemical used in dry cleaning and a possible carcinogen — during a full 90-minute sanitization cycle.2
One of the most important innovations added to the new model is the Pants Press feature. Conveniently positioned inside the door section, it efficiently reduces unwanted wrinkles formed from daily wear while maintaining creased pants legs up front. Helping users that are pressed for time, maintain a professional appearance.
Smart DiagnosisTM and NFC Tag-On are featured in the new LG Styler. With NFC Tag- On, Smart DiagnosisTM alerts the user via their smartphone when the unit needs maintenance or repair and users can download specialized cycles to their Styler with an app from their smartphone.
Compared to the original Styler, the cabinet’s overall size has been reduced by 30 percent and the rounded edge, modern glass door and tasteful aluminum handle are intended to enhance and seamlessly integrate with virtually any interior décor. The LG Styler’s controls are displayed on a front touch panel and illuminated by soft, gentle lighting. The Styler operates very quietly at only 40dB so it can be left running while you sleep.
“The busier our lives become, the more difficult it is to take proper care of our wardrobe,” said Seong-jin Jo, president and CEO of the LG Home Appliance & Air Solution Company. “Professional cleaning services are not only costly, they can harm your clothes over the long term. The LG Styler helps consumers take greater control over their wardrobe and is a great alternative to such services and keeps coats, sweaters, blouses and other delicate articles of clothing looking and feeling their best.”