Starbucks has arrived in South Africa, with its first store opening in Johannesburg today! Last night the GoTrendSA team got down to the very first Starbucks store in Rosebank to see what they had to offer and boy, were we in for an incredible time!
Opened by Starbucks Coffee Company and Taste Holdings, it is located at the corner of Cradock and Tyrwhitt Avenues in Rosebank. The store has a unique design and offers a wide range of Starbucks beverages and food, including Starbucks ethically‐sourced 100% Arabica coffee. We were surprised at the size of Starbucks, it was super spacious and the fact that there was an inside and outside area makes it super convenient for business or pleasure.
Present at the official opening was Starbucks vice president, licensed operations Europe, Middle East and Africa (EMEA) and UK retail, Rhys Iley, who commented, “This is a milestone for Starbucks and we are delighted to have arrived in South Africa. With Taste Holdings we will deliver the special Starbucks experience for our new South African customers, a place for the community to gather and connect over a great cup of coffee.”
We spotted some of our favourite celebs at the opening such as Singer and performer for the evening Tamara Dey, Rapper Da LES, Radio personality Stephanie B and Television personality Zuraida Jardine.
The Rosebank store combines inspiration from the very first Starbucks store, located in Pike Place in Seattle, U.S, as well as the vibrant Rosebank neighbourhood. “This store will not only offer amazing coffee and world-class customer service, it is a representation of our commitment to South Africa through its localised design,” says Taste Holdings CEO, Carlo Gonzaga.
Artworks in the store include the woven leather ceiling panels that pay homage to the South African tradition of basket weaving and a 3D recreation of the famous Starbucks siren in wood. There is also a copper mural that captures the atmosphere of the neighbourhood around the Pike Place Market, and the copper reminds us of the Starbucks Roastery in Seattle, where it is a key material used throughout.
Starbucks also made sure that even though they came from another country, they knew how to welcome their eager SA fans: “We also carefully considered South African customer tastes when we developed our menu and customers can expect local products like Rooibos tea,” added Carlo Gonzaga.
For the coffee connoisseur, the store hosts an intimate coffee theatre and tasting experience with its Starbucks Reserve Bar. The Reserve Bar offers single origin, small batch coffees sourced from around the world, with a variety of brewing methods including Syphon, Pour-Over, the Clover™ brewing system, and all espresso beverages will be made with a Black Eagle espresso machine. Starbucks sources coffee from nine countries in Africa and two of the first Reserve coffees on offer will be Burundi Morambi and Kenya Kaganda.
All the Baristas are extremely friendly and happy to help you out if you’ve never experienced a Starbucks coffee, your first time will most definitely be the beginning of an amazing love affair!
If all this doesn’t give you the thirst for a super combination coffee, than you need to try it for yourself at the newest Starbucks Store, located at the corner of Cradock and Tyrwhitt Avenues in Rosebank. Or visit www.starbucks.co.za for more!