The most watched YouTube ad in South Africa for May 2016 is….
YouTube, the popular video-sharing site, has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. 80% of YouTube’s views are from outside of the US. YouTube has launched local versions in more than 88 countries, and you can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
In South Africa, the platform is gaining popularity with local YouTubers seeing an increase in subscribers.
With an increase in viewership comes an increase in ads watched on the site.
Google SA has today (23 June 2016) released the South Africa YouTube Ads Leaderboard for May 2016. The YouTube Ads Leaderboard showcases the top 5 most popular and creative video ads watched in South Africa for the month just ended. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views within the country, view rate (how much of an ad people choose to watch), and percentage of organic views versus paid views.