All eyes are on the tastiest new chocolate in town, Cadbury’s 5 STAR!
It’s bold, it’s tasty, it’s all in one! Cadbury’s new 5 Star Chocolate has taken SA by storm since its release in June and it’s only the beginning of the tasty revolution that fans are getting to try! The brand has recently released their all new advertisement on local television and it only gives you a sneak peak into the chocolaty goodness of the new 5 Star!
The commercial depicts the larger-than-life personality of Cadbury 5Star, capturing the awkward moment where a young graduate, in the middle of delivering her valedictory speech, suddenly gets interrupted by her own mouth craving a full-on chocolaty, caramelly, chewylicious taste experience.
“When you’re craving a chocolate bar, it’s not your brain that makes the decision, it’s your mouth that tells you what it needs, often at a time when you least expect it. So for the launch of the television commercial we wanted to bring this truism to life.” says Gabi Bernstein, Strategic Planning Director at Ogilvy & Mather South Africa. “As such, we created a runaway mouth that has a mind and a mood of its own, and can only be quelled by the new Cadbury 5Star.”