ORAL B Introduces an App, new tech and a toothpaste – you don’t want to miss this!

capture(1)OMG, this is it, the robots have taken over! Although, for the first time we’re not actually complaining! Oral B has recently released an incredibly smart little app that connects up with some of their latest electronic toothbrushes. The newest being their complete home dental innovation, the Oral-B GENIUS! But, if you think it stops there, you’re completely wrong – there’s also a little surprise from, a new Toothpaste that’s going to knock your socks off!

“The new Oral-B GENIUS features ground-breaking Position Detection Technology that combines cutting-edge motion sensing technology located in the brush, and video recognition using the smartphone’s camera, to track areas being brushed so that no zone is missed. Users receive instant feedback on the brushing of each zone of the mouth via the Oral-B App 4.1, including guidance on pressure applied and brushing duration. These features, combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the unique round brush head, help users improve their oral health.”

A recent study showed that almost a third of 18-35 year olds have weakened enamel. While  being cited as frustrating for those who experience these symptoms,  and is an extremely common issue amongst people of all ages,  patients often ignore the signs or don’t even know they are suffering from gum and enamel damage.

Clinical evidence has proven that specialised toothpaste can provide significant gum health benefits. In fact, over 31 studies show that Stabilised Stannous Fluoride adds value to tooth brushing through reducing gum inflammation and bleeding.

capture(2)

This is where the second part of this oral hygiene regimen comes in. The new Oral-B Gum & Enamel Repair Toothpaste is the best clinically-proven toothpaste from Oral-B to help improve gum health and repair enamel in just two weeks*. It features ActivRepair™ technology, which is proven to work at the gum line to target both gum and enamel problems. ActivRepair™ repair technology contains two forms of Stannous: Stannous Fluoride and Stannous Chloride, which makes it the best clinically-proven toothpaste from Oral-b to help restore gum health and prevent enamel erosion.

Furthermore, the new toothpaste is suitable for sensitive teeth and defends teeth against acid erosion, plus it helps repair the enamel and provides antibacterial action for healthier gums. Through this, the new Toothpaste can deliver up to 72% fewer gum problems versus ordinary toothpastes, plus it’s totally giving you a big second chance to have a healthy mouth again.

Now we’re not saying it’s the future, but the future is definitely now. We gave the app a little try with the latest Oral-B GENIUS and all we can say is AMAZING! The average length of time people brush their teeth is just over 40 seconds, when in fact you need to be brushing for over two minutes! There’s no judgement though, we didn’t know this either and the fact that Oral B is throwing some dental lifesaving tips our way is pretty cool too! The App told us where to brush, when to move areas and if the pressure that we were applying with the toothbrush was too hard (definitely an essential for those with sensitive gums)

The Oral-B GENIUS is currently available in select South African retailers with the Oral-B App 4.1 is available on iTunes and Google Play. The Oral-B Gum & Enamel Repair Toothpaste is available in four variants, for all your gum and enamel needs. Oral-B Gum & Enamel Repair Original, Extra Fresh, Gentle Whitening and Gentle Clean – check them out for a totally new mouth cleaning experience!

Facebooktwittergoogle_plusredditpinterestmail