MINISO, the darling of the Japanese fashion and beauty retail industry launched in South Africa with an official opening at its Menlyn Park Shopping Centre store in Pretoria on Saturday 5 August. MINISO has over 2000 stores located in more than 50 countries around the world. The flagship store is the second MINISO outlet to open in the country with 50 further stores for South Africa currently in the pipeline.
The store, filled to the brim with excited customers who were keen to see just what Miniso had to offer had it’s shelves stocked up and ready to go, we got inside at the launch to get you all the news, plus, we made sure to pick up some epic items as well!
There are several categories that showcase enormous variety and hold over 3 000 different types of products: Consumer Goods, Health & Beauty, Jewelry & Accessories, Creative Homeware, Digital Products, Stationary & Gifts and Seasonal Products to name a few. Miniso stock a lot of the things that we’ve come to love in SA, but there are a lot of unique and stylish items that have come into the store too! Customers will be surprised to see a wide selection of new and exciting things that are completely different from what we’ve ever seen before.
Phoebe Dongxiang, MINISO HR Director says, “At MINISO, we pursue a simple and natural life philosophy. Our aim is to design and manufacture excellent goods at honest prices, taking into account the earth’s resources and the environment to fully respect nature and the essence of the product. The personalised, smart shopping experience is what consumers in 2017 crave and we have an exceptional offering with something for everyone.”