There is an inclusive sipping trend on the rise, and drinking habits are changing globally for a plethora of reasons, including greater ethnic and religious diversity, more health conscious lifestyles and changes in the way people socialise. The alcohol-free market is an increasingly dynamic one, with the growing culture of conscious gathering. With over 150 years of rich Italian expertise, coupled with their finger on the pulse of driving new offerings to cater to the needs of those consumers choosing to drink less, less often or not at all, Bacardi is proud to present Martini Dolce 0.0.
Hosted by Taryn Louch, last night showcased this season’s hottest ticket as the sun goes down, with Jozi’s trendiest crowd toasting to the launch of the refreshing, alcohol-‐‑free sparkling drink here in South Africa, on one of the most stylish terrazas, at the Hyde Park Hotel Sundowners Deck. Sipping on light and fruity elderflower cocktails, prepared by Bacardi brand ambassador Nick Koumbarakis, we spotted Designer Paledi Segapo, looking fresh in his floral ensemble and Celebrity Chef Nti Ramaboa in exotic animal print. Creative Anele Papu and Youtubers Snikiwe Mhlongo, Zama Marubelela and Landiwe Gama were capturing all the action on camera, as Real Housewives of Johannesburg’s reality TV star Mpumi “Mrs Mops” dazzled on the deck.
Martini Dolce 0.0 friends of the brand, Taryn Louch, Zuraida Jardine, Kevin McLennan, Rajaa Boustani and Keesha Moore arrived to film an episode of Spilt T, where they spilt the T on travel hacks, airport arrests and the worst gifts they have received in their Christmas stockings. As advocates of conscious consumption, their social media profiles will feature creative and inspiring content of ways to enjoy Martini Dolce 0.0 this Summer.
Zuraida Jardine: A celebrated South African DJ, Television Presenter and Psychologist, Zuraida is currently completing her qualification in Functional Medicine; and is passionate about health, wellness and style. Having never consumed alcohol, she loves to celebrate special moments and loves the stylish offering that Martini Dolce 0.0 offers South Africans to toast to life, love and everything else.
Taryn Louch: Embodying gioia di vivere and known to her followers as LittleMissLouch, Taryn is a vivacious Storyteller, Performer and host of podcast 2 Spilt T. A creative girl about town, she is all about the culture of conscious gathering, celebration, travel and living life to the fullest. Passion about productivity, she likes to make the most of every day, and Martini Dolce 0.0 is the perfect accompaniment for her to sip on anywhere, anytime.
Kevin McLennan: An avid Writer and Social Media Influencer, Kevin McLennan is the Editor of Go Trend SA, the online lifestyle site that has its finger on the pulse of the latest trends in South Africa. A conscious consumer, Kevin is thrilled to have discovered something he can sip on responsibly, whilst covering the latest events, products and places.
Rajaa Boustani: A Social Media Influencer, Foodie and Mother, Rajaa is proud of her Muslim heritage, and loves to celebrate with food, family and friends. She is looking forward to incorporating Martini Dolce 0.0 into her stylish family gatherings and especially over the holidays, where she entertains at home.
Keesha Moore: Fashion Enthusiast Keesha Moore has a strong following in Kwazulu‑Natal and is about all things stylish both in front of and behind the camera lens. She can be found sipping on a glass of non-alcoholic sparkles on fashionable terrazas across the country, and loves to collabrate with brands that resonate with her style personality.
With the landscape constantly evolving, as more people opt for wellness-oriented lifestyles, alcohol consumption is also changing. Lovingly crafted in the heart of Northern Italy; without compromising on taste and flavour, Martini Dolce 0.0 replicates the pleasure of a glass of Italian sparkling wine, but with zero alcohol content, ensuring that you can still take part in the collective feeling of celebration, but this time, without the hangover. And celebrate we did… with one of the most instagrammable installations, framing the spectacular sunset against the beautiful backdrop of the Joburg cityscape, as Kyle Cassim took to the decks, and signature Martini Dolce 0.0 cocktails flowed. And guests will be able to remember every moment created, with 100% celebration and 0.0% alcohol.
With an affinity for the refreshing flavours that Martini’s sparkling wine portfolio offers, consumers are sure to enjoy Martini Dolce 0.0’s light profile, with sweet yet delicate hints of apple and pear, crafted from the finest Italian grapes. Locally, Martini Dolce 0.0 will present an attractive celebratory alternative for conscious consumption, without compromising on taste and flavour. “There is a plethora of potential for Martini Dolce 0.0 on South African soil, and it will become a beautiful addition to our overall portfolio of brands,” said Francois Portier, Managing Director for Sub-Saharan Africa (East, West and South Africa). Best accompanied by an authentic Italian feast, South Africans will be able to experience the art of aperitivo with Martini Dolce 0.0, responsibly remembering the moments that make life in South Africa beautiful, from terraces across the 3 country; and Martini Dolce 0.0 is available at selected SPAR and Pick n Pay stores across the country, just in time for the festive season.