With the festive season finally upon us there’s many upcoming opportunities to enjoy spending time with family and friends – whilst enjoying the holiday treats that go with it. Known for their coffee creations, Starbucks® At Home have innovated once again by launching a new selection of festive themed drinks guaranteed to tantalise your holiday tastebuds! To celebrate the joy of the festive season, Nestlé has launched the limited edition Starbucks® At Home festive flavours in South Africa to delight consumers into the season of celebration.
Available in stores now, are the Starbucks® At Home Toffee Nut Latte capsules by Nescafé Dolce Gusto and Holiday Blend pods by Nespresso®. These flavours are perfectly suited to the season and offer a unique signature premium taste of Starbucks® At Home medium roast coffee.
Ethically sourced and expertly blended, the Starbucks® At Home seasonal selection is inspired by signature Starbucks® favourites and crafted with the highest quality 100% Arabica beans, served in Starbucks® coffeehouses around the world.
Positioned as the preferred festive coffee partner, an innovative introduction to the Starbucks® At Home seasonal offerings will be introduced by content creators and coffee lovers across the country. Getting a head start on the holiday season, South Africans will recognise influencers Letshego Zulu, Tamara Dey, Witney Ramabulana, Kevin McLennan, Ria Algoo, Tarsania Dhuloo, Andre Kayinda, Nabeelah Essack, Zain Ramsden, Molife Kumona and Nontando Mposo; who will be using their social media platforms to create magic holiday moments enjoying the Starbucks® At Home Toffee Nut Latte and Holiday Blend pods by Nespresso®.
With a penchant for celebratory content creation and a powerful digital campaign, these influential individuals will firmly position the Starbucks® At Home festive flavours in the hearts and minds of holiday enthusiasts and coffee lovers.
Inspiring and enticing their audiences with innovative ways to enjoy their iconic seasonal beverages, they will also introduce opportunities for the South Africans to win their share of seasonal spoils from Starbucks® At Home, Dolce Gusto and Nespresso®.