Samsung Electronics Co., Ltd. has announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customised Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”
A New Standard for Mobile Photography
The Galaxy S25 series boasts ultra-detailed shots at every range, thanks to high-resolution sensors and the advanced ProVisual Engine. The Galaxy S25 Ultra features a new 50MP ultrawide camera sensor, upgraded from the previous 12MP, providing exceptional clarity and vibrancy. Additionally, 10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit.
Advanced Editing Tools
The Galaxy S25 series introduces a range of advanced editing tools, making it easier for users to produce professional-quality photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos, while Virtual Aperture provides depth-of-field control for a DSLR-like experience. Galaxy Log enables precise color grading options for more professional video production.
AI-Powered Interactions
The Galaxy S25 series is powered by a customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset, delivering greater on-device processing power for Galaxy AI. This enables more natural and effortless interactions, including:
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Multimodal AI agents that interpret text, speech, images, and videos
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Upgraded Google Circle to Search for more helpful and contextual searching
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Actionable searches with context-aware suggestions
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Seamless interaction across Samsung and Google apps, plus third-party apps
Durable Design with a Sustainable Approach
The Galaxy S25 series features a durable design that builds upon Galaxy’s ‘Essential Design’ philosophy. The Galaxy S25 Ultra boasts a slim and lightweight design, with a rounded edge for a comfortable grip. The device also features durable titanium and the new Corning Gorilla Armor 2, providing advanced drop protection and scratch resistance.
Sustainable Materials
Samsung has incorporated sustainable materials into the Galaxy S25 series, with every external component of the Galaxy S25+ and S25 featuring at least one recycled material. The metal frame incorporates recycled armor aluminum for the first time, reducing waste and minimizing environmental impact.
Availability and Colors
The Galaxy S25 series will be available for pre-order from January 23 to February 13, 2025. The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray, while the Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue, and Mint. The Galaxy S25 series represents a significant leap forward in mobile technology, offering users a true AI companion that understands their needs and preferences. With its advanced camera capabilities, durable design, and sustainable approach, the Galaxy S25 series is poised to revolutionize the mobile experience.
Local prices include:
Galaxy S25 Ultra: R29 999.00 (256GB), R31 999.00 (512GB) & R34 999.00 (1TB)
Galaxy S25 Plus: R23 499.00 (256GB)
Galaxy S25 Base: R19 999.00 (256GB)
For more information about the Galaxy S25 series, please visit: Samsung.com.