G-Star RAW launches their Spring/Summer ’15 collection!
On Wednesday, 25th February, G-Star hosted an eclectic evening of music, art and denim innovation – celebrating the launch of its Spring/Summer ’15 Campaign. Transforming TRUTH Coffee House in the heart of Cape Town’s vibrant CBD into a #TightOrWide gallery exhibition and club. Jeans connect us all. A community beyond location, status, gender, or age. Beyond style. Beyond fit. The one garment we truly wear our own way.
For their Spring/Summer ’15 campaign, G-Star RAW has captured this essence of jeans and expressed it through their diverse range of styles and fits. Enlisting Ellen von Unwerth for its photography, a natural fit in itself with her affinity for denim and forte with the female subject, the campaign is carried into the online using a slogan-hashtag combination, “Wear it #TightorWide”. The campaign launch event was complemented with a combination of live DJ performances by Grant Marshall of Massive Attack, a.k.a. DJ Daddy G and local DJ pH. Notable guests of the evening included Katlego Maboe, Loyiso Bala, Liezel van der Westhuizen, Siv Ngesi, Jimmy Nevis and Anton Jeftha.