NESCAFÉ Dolce Gusto and MINI have paired up to produce a modern icon of contemporary coffee that epitomises innovation, creativity and quality. The new MINI LIMITED EDITION BY NESCAFÉ Dolce Gusto highlights the celebrated core design and performance elements of both brands, resulting in an automatic machine that oozes in style and unprecedented performance.
With world-class technology under its hood, this multi-beverage coffee machine guarantees perfect single cup servings at the touch of a button: a MINI design with maximum performance. With unconventional personalisation and meticulous design at the center of both arty brands this partnership is a perfect fit. NESCAFÉ Dolce Gusto, which represents the modern art of coffee, has borrowed key features from MINI’s sophisticated look; compact design, minimalistic, sleek lines together with the addition of the distinct winged logo. “At NESCAFÉ Dolce Gusto we believe that performance, creativity and fun can go side by side, and that you can make your everyday less everyday with bold choices. This limited edition multi-beverage machine will allow fans to do all this and more,” says Charne Kirsten, Business Development Manager NESCAFÉ Dolce Gusto South Africa. “With the perfect modern design partner of MINI, we are thrilled to bring South Africa a playful iconic code, a statement of modern art in the coffee world, a vivid tribute to one of the most iconic lovemarks of our time,” completes Kirsten.
Delivering15-bars of pressure and with its thermo block technology this machine can go from standby to a perfectly frothy, café-quality coffee, in under 30 seconds. It boasts some impressive functional features such as play and select that allows choice of intensity and offers both hot and cold selection of beverages. Driving a MINI is a unique and personal experience based entirely on self-expression, so too is the individual experience of creating your own designer coffees in the comfort of your own home or office with this machine.
The MINI LIMITED EDITION is for those aficionados who appreciate the original, the design 
centric and the avant-garde. The machine’s quirky and maverick personality makes it a perfect buy for the modern coffee enthusiast to fuel up on daily. This partnership is revving up design conscious coffee fanatics around the globe with this modern icon. In South Africa, with only 2000 units available, the machine is set to fly off shelves in record time. It goes on sale exclusively at Dion Wired stores nationwide from end of July for a RSP of R2299. MINI drivers who purchase in store and present their MINI car key will receive an additional NESCAFÉ Dolce Gusto gift (while stock lasts).
The NEW MINI LIMITED EDITION by NESCAFÉ Dolce Gusto launch in South Africa is supported by national in-store activations, a social media and digital campaign and promotion, as well as the traveling MINICafe by NESCAFÉ Dolce Gusto – a reinvented MINI with portable café and MINI styled scaletrix game and competition, which will be pulling up at various Dion Wired stores during launch. For more information on the activities and promotions please visit NescafeDolceGustoSA on Facebook.