Xiaomi, the new kid on the local smartphone playground.
Xiaomi is a name that you might not be familiar with…yet.
Founded in 2010 by entrepreneur Lei Jun, Xiaomi has become one of the largest handset manufacturers in the world.
With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand. And Africa is next.
Starting in mid-November, Mobile In Africa, the official distributor for Xiaomi in Africa, will be bringing the Mi4 smartphone to South Africa, with the RedMi2 expected later this year.
The Mi4 is expected to retail for around R4 000 and the RedMi2 is expected to retail for R2000.
Curious about the Mi4? Here are the tech specs :
Those are not the only devices that the company is looking to bring to South Africa, the MiBand fitness tracker, Mi headphones, Mi in-ear earphones and the Xiaomi powerbanks (including a 10 000 mAh version) are all expected to reach the country early in 2016.
Xiaomi is also looking for all the Mi fans in the country and will be offering discounts, VIP treatment and possible invitations to launch events to all their loyal users.