Hisense takes it to the streets

Freeze Frame_2014 Winners


Revellers at this year’s Red Bull Beat Battle will have a host of entertainment to look forward to come 21 November. Not only will they witness South Africa’s best dancers go toe-to-toe in the ultimate clash of crews, they’ll also get to take in performances by well-known music acts Kid X, Thebe, DJ Speedsta and more. The stage will be pumped up on Hisense TV’s, the electronics sponsor for this year’s battle.


Eight illustrious dance crews will own the stage at Walter Sisulu Square in Soweto to showcase some of the finest talent the country has to offer. Electronics giant, Hisense is set to keep spectators happy, with screens and TVs to blow up the action of the show throughout the night. Hisense’s ULED and UHD TV’s offer better clarity, deeper, more vivid colours and clearer details in the image overall, resulting in outstanding picture quality. So not only will the audience be able to see every dance move, crew member and judge but they’ll be viewing it on South African manufactured products, which accentuate the local theme of the event.


Hisense believes in young talent and aligns themselves with innovation, creativity and originality as a brand. The collaboration between the Red Bull Beat Battle and Hisense works well with this principle.


Ryan Curling, Brand Manager at Hisense South Africa, notes, “It’s exciting that Red Bull has offered Street Dance the recognition it deserves. As Technology Sponsor on the night, Hisense’s televisions and big screens will capture all the amazing moves in perfect clarity and our latest smartphones will be capturing images of the event.” Curling adds, “All dance crew members will receive the Hisense Infinity H7 Pureshot smartphone, giving them the opportunity to take pictures of their dance journeys and keep them connected to social media to enable them to grow their social presence. The winning crew will each receive a Sero 8 Pro tablet – a gesture from Hisense’s side to say thanks for delivering next-level performances.


The fifth edition of the competition also sees a change in the judging panel as acclaimed dancer, choreographer and actress Lorcia Cooper joins the remarkable trio of Lorna Maseko, Somizi Mhlongo and esteemed South African B-boy Vouks on the judging panel.

The effervescent Scoop Makhathini will host the evening as Red Bull Beat Battle’s MC and DJ Switch will hold it down on the decks. Early Bird tickets for the event are R100 at Computicket.



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