“Gonna Make You Smile” is the latest theme tune from Willards Cheese Curls in celebration of the popular brand’s new Cheese and Onion flavour. The song by South African band HovnBae, embodies celebration and reflects the happiness and fun that Willards Cheese Curls brings to any occasion.
HovnBae is a six-member band known for their eclectic and funky sound, and their collaboration with Willards Cheese Curls has given rise to a catchy, fun-loving song with broad appeal that perfectly captures the spirit of Willards Cheese Curls.
Willards Cheese Curls have long been a staple in every South African’s home and by introducing a new song to announce the arrival of a new flavour, the brand believes that their consumers will relate to the tangy taste of Willards Cheese Curls Cheese and Onion with feelings of joy, happiness and fun.
The great tasting Willards Cheese Curls Cheese and Onion are perfectly seasoned and combine simple, bold flavours in a rich and delicious cheese puff chip which is big on taste and big on happiness. Cheese Curls have been a monumental part of our lives here in SA and the fact that new flavours are on the way are going to excited many consumers! Like the country’s favourite puffed chip, the song, “Gonna Make You Smile” evokes feelings of celebration, friendship, family, togetherness and fun – the types of things that make people proud to be South African.