We are very excited to share that KFC has just launched an exciting new music website experience platform called SoundBite, designed for up-and-coming local artists, unsigned or those signed to their own record labels. Through SoundBite, we hope to discover fresh South African talent and provide a powerful platform to seamlessly connect fans to artists and give artists exposure through the KFC brand.
“At KFC, we believe music and good food brings people together and we are no stranger to the local music scene. As a brand, we are always looking for new ways to create meaningful and lasting experiences for our customers” says Thabisa Mkhwanazi, KFC Corporate Affairs Director for Africa.
Our vision has always been to create a platform which gives both aspiring artists and music lovers an opportunity to connect and interact. KFC has a longstanding partnership with different music properties as well as individuals in the industry. We are committed to continue finding experiences that’ll contribute to the development of the music industry.
How SoundBite works…
Artists are invited to register on the website and upload their tracks onto the SoundBite platform. Music fans can access the platform and listen to 30 second SoundBites of their favourite tracks and have the power to control the charts through likes, shares and downloads to move the songs up and down the chart. To unlock a full track, users need a unique code which they get on a KFC till slip when they purchase a KFC Streetwise 2 or 3.