Gert-Johan Coetzee launches his debut fragrance, Double Platinum!

In the ever-crazy square mile of Sandton, Gauteng, something was brewing and whenever something hot is happening GoTrend is there to scoop it up! Obviously, we were right because international designer and now fragrance master, Gert-Johan Coetzee launched his debut fragrance, Double Platinum Eau de Parfum with an exclusive and intimate affair at Skins Cosmetics, Sandton City.

Amongst the many celebs and influential people of Johannesburg was an exquisite Ecuadorian rose petal podium that provided man of the moment, Gert-Johan Coetzee his moment to explain the intricate details behind Double Platinum, Anthony Wray of Skins Cosmetics and emcee Taryn Louch were also on stage to celebrate along with the star studded crowd!

A cocktail of memory and emotion, and reminiscent of Rustenburg’s signature platinum mines; where Gert-Johan grew up, the platinum coating of the beautiful bottle pays homage to his childhood. The proudly South African packaging of precious metal, enrobing the matte black crystal-like bottle, is designed to look like a magic potion, birthed from African soil.

Designed for the diverse South African men and women who wear Gert-Johan Coetzee’s Collections, Gert-Johan spent time in the fragrant perfume capital to educate and equip himself to create a superior product; and this collaborative process took over a year from conception to fruition.

Sipping on champagne and sampling the scent of success with Gert’s first foray into fragrance; guests included the diverse South African men and women for whom the fragrance was designed, such as Jessica Nkosi, Naked DJ, Lerato Kganyago, Melody Molale, LeAnn Dlamini, Precious the Planner, Norma Gigaba, Craig Jacobs, Somizi Mhlongo and Mohale Motaung, as well as the face of Double Platform Eau de Parfum – Sarah Langa.

Appetizers included oysters spritzed with the edible notes of berries and champagne, that can be found in Double Platinum, followed by decadent black sesame seed chocolate brownies, and rose and cherry cupcakes.

Are you ready to transcend your fragrance collection? Get your bottle of Double Platform Eau de Parfum; which is available exclusively at Skins Cosmetics, Sandton City and the V&A Waterfront and online at

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