NESCAFÉ RICOFFY shares pride and respect in every sip!
South Africa’s most loved instant chicory and coffee extract, NESCAFÉ RICOFFY, has announced that it now uses coffee beans that are 100% responsibly sourced.
Nestlé is committed to implementing responsible sourcing practices and continuously improving its coffee supply chain. This commitment is brought to life by understanding that the heart of good food is the quality of the ingredients, the people who produce them and the soils and ecosystems in which they are grown. Protecting growers and their environments ensures the long-term success of the business.
“NESCAFÉ RICOFFY is South Africa’s most memorable instant chicory and coffee extract brand. We are extremely proud that Nestlé knows where our ingredients come from and that they are produced in a way that minimizes negative impact and makes a positive contribution to individuals, communities and the planet” Says Nicole Roos, Business Executive Officer, Coffee & Beverages at Nestlé, South Africa.
Launched in 2010, the NESCAFÉ Plan is a tangible effort of how Nestlé creates shared value in the coffee sector for farmers, communities and our planet. It shows a commitment to continuously support responsible and increasingly sustainable value chains. NESCAFÉ RICOFFY has managed to reach the 100% Responsibly Sourced Coffee Beans in Quarter 3 of 2020, which is an incredible achievement for the future of responsible sourcing of coffee beans.
On 9 March the launch was attended by various industry sustainability experts, including Jackie May, Editor of Twyg Magazine, Gisèle Wertheim Aymés, Editor of Longevity Magazine and Longevity Live, Dion Chang, Business Strategist and Founder of Flux Trends, Xoli Fuyani, environmental education co-ordinator with Earthchild, as well as Earth Warrior and philanthropist Catherine Constantinides. The focus was a global conversation around sustainability, repurposing and the importance of creating a generation that is environmentally conscious as well as insights from each panelist from their respective fields of expertise.
The announcement forms part of Nestlé South Africa’s recently launched RE (RETHINK, REDUCE AND REPURPOSE) sustainability initiative. RE is aimed at reinforcing all its sustainability initiatives, strategies and resources to help mitigate sustainability challenges and strengthen its contribution to a waste-free future.
“Our NESCAFE RICOFFY 100% responsibly sourced project is a practical testament of our sustainability commitments in South Africa. It encapsulates all that the RE initiative represents – rethinking our entire value chain, reducing our impact on the environment and providing tangible proof points of our sustainability efforts through our loved brands” says, Saint-Francis Tohlang, Corporate Communications and Public Affairs Director at Nestlé East and Southern Africa Region (ESAR).
There’s a story in every sip to come with NESCAFÉ RICOFFY and even more so with a responsibly sourced future ahead. Your favorite instant chicory and coffee extract is here to stay, with their use of respectfully grown coffee beans, with 100% responsibly sourced, sharing pride & respect from farm to cup. For more information on Grown Respectfully visit https://www.nescafe.com/za/grown-respectfully or follow @NESCAFÉRICOFFY