ALDO have unveiled #PERFECTPAIR, a global marketing campaign that introduces a new visual identity that redefines perfection. At ALDO, performance means finding the perfect pair of shoes for any occasion. It’s the reward that comes from knowing who you are; deciding what you want and recognising that only YOU can find your #PERFECTPAIR. “This campaign speaks to what I truly know ALDO to be – engaging and charismatic. I am thrilled to see us finally focusing on that,” says Douglas Bensadoun, Chief Creative Officer for ALDO.
“It’s about connecting with what’s right for you; what resounds with you and ultimately, what’s perfect for you.” To celebrate perfection in all forms, ALDO collaborated with photographer Alasdair McLellan to show a side of ALDO you’ve never seen before; honest, unfiltered and entirely personal. This season is all about embracing ALDO’s belief in being yourself, with a diverse cast that includes Adwoa Aboah, Danny Blake, Kel Markey, Simon Nessman, Eliza Cummings, Sung Jin Park, Dana Drori and Justin Passmore. “We’ve been working towards this new direction for a few years and I’m inspired knowing that it’s finally being served,” continues Bensadoun. “The cast, the photography, the styling and the creative direction all feel real and right, never contrived and never kitsch.
The overarching idea of this campaign has always been to capture imagery and moments in time that just feel right; that feel perfect.” Candid film interviews created by ALDO together with director Luca Finotti, explore individuality through private moments and personal stories shared by the cast, letting us discover who they are and what perfection means to them. The launch is supported by an integrated and tactical worldwide marketing campaign across a variety of platforms including print, online and social media.